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Getting your Small Business Website noticed - Onpage SEO

Getting your Small Business Website noticed - Onpage SEO

Everyone wants a beautiful looking website for their small business however having the best looking website in the street won't do you a lot of good unless your potential customers can find you using the search engines.

One of the first things you should do once you decide that you are getting a small business website is to work out a plan for your on-page SEO.

Google, Yahoo and Bing all publish best practice guidelines in terms of what they like and don't like in relation to SEO. It is a good idea to familiarise yourself with these guidelines before you start.

Here are 10 areas that I look at when I want to get my small business websites noticed.

1)Keyword research. Before you do anything you should make sure that you have a good feel for what keywords people are using to find the products or services that your small business is offering. A good way of doing this is to make use of the Google Adwords keyword tool. There are also some really great tools that are available from AHRef's, Moz and a number of other SEO software providers that will help you in identifying keywords that get searches.

2)Title tag. When you write your title tag try to include your keywords. My advice is to keep the title tag reasonably short and concise. I try to keep it under 60 characters but a minimum of at least 50.

3 Description Meta tag. The description tag not only helps people find your small business website through SEO but is the 2 lines of text that the web surfer will see when your site comes up in the search results. While the description tag doesn't do anything for your rankings (according to Google) you should put quite a bit of thought into it anyway as it is a great way to market your site to people who see it in the SERP's. My advice on the description meta tag is to try to get your keywords in fairly early and to keep the overall length of the description down to less than 160 characters but more than 110.

4)H1 titles. It is a good idea to get your keywords into the H1 title and preferably near the front of the title. You should have only one H1 per page. Again, keep it natural and focus on the user experience.

5) H2 & Other titles. Similar to the H1, if possible get your keywords in and near to the start of the title.

6) URL's. When creating the URL's for your site it is a good idea to use your keywords as part of your naming convention as opposed to meaningless letters and numbers. This not only helps people find your small businesses website but is also more user friendly for the people using your website.

7)Alt text. Make sure you write good Alt text for your images. Where possible try to include your keywords but don't over stuff them. Make sure that your Alt text makes sense.

8)Internal linking. It is important when creating your content to link back to relevant sections within your business website. Keep your site structure logical and structured and try to provide your users with good internal links that guide them through the site.

9 Anchor text. Where possible it is also useful to use anchor text for your internal links that contain the keywords that you are targeting. Do not have too many that are exact match anchors but try to vary your anchors and make sure that everything flows naturally.

  Content. The content you include in your website should be written for your audience not the search engines. After all it is people that your small business wants to profit from, not search engine spiders. Do not over stuff your keywords into the content otherwise you may end up being penalised by the search engines. I usually try to keep my keyword density down to around 1-2% however lots of different people have very different opinions about what the optimal % should be. Try to get a few mentions of your main keywords in the first 100 words. Also, try to match the number of words that you write to the requirements of the topic. ie, if you feel that the topic can be explained in just a few hunderd words then explain it in that number of words. If it takes a few thousand words to explain you topic then take the time to do it properly.


Neil Duncan

Managing Director

123 2 Web Pty Ltd

Date posted: 2021-03-09 | posted by: 1232blog


Thanks for the pointers, on page SEO can be an important part of getting rankings.
Date: 2021-03-10 | comment by: Live Answering Service

Thanks for that, there are a number of utilities that you can use these days to identify what needs to be fixed in terms of your onpage SEO.
Date: 2021-03-12 | comment by: Henry

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