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Do you want to Start a Website for your Small Business?

Do you want to Start a Website for your Small Business?

Starting a website for your small business can be a daunting task. Here are 8 things that you should consider when you make the decision to start a website.

1) Before you even get started with you new website you need to decide whether you do it yourself or you get a web design company to create it for you. You may think that this is all about money however my advice is that you should also consider the value of your time in the equation. If you go for a do it yourself option to start a website then to do it properly you will need to spend a lot of time on learning SEO, writing for the web, online design etc etc.

2) Before you start a website for your small business you need to have a good idea of what you want to achieve from the website. Is the website you start going to be an online brochure, a catalogue or an ecommerce site. Is your intention to start a website that is your sole income stream or will this website supplement your bricks and mortar shop.

3) Once you have an idea of what type of website to start you need to get a feel for the type of customer that you want to target. Make sure that your website design is appealing to those customers.

4) Before you even start building your website you should start researching keywords that your potential customers will use to find you. To do this you can use tools like the google adwords keyword tool.

5) Once you have started to build your website you will need to create lots of original content. In creating that content however you need to make sure that you use the keywords that you have selected however over use of keywords is frowned upon by the search engines and could get you penalised.

6) There is very little point in starting a website if you don't get found. The first thing you need to do once your website goes live is to submit it to the search engines and specifically Google. If the search engines do not index your site then all of the effort you put in to start a website may have been in vain.

7) Once you have launched your website you can start promoting it. The first thing I would suggest is getting or claiming your listing on Google Places this will really help you get found in local searches. Secondly, get your website listed in free business directories and join forums related to your niche. If you contribute positively to these forums then you will be able to drive traffic to your site.

8) Finally, once you have got a website started and you have promoted it, got it indexed and got involved in online communities you need to supplement that website with various pages on social media. I would advise starting a facebook page that links to your website, get yourself a twitter account and start a Linkedin page for your site.

I hope these points help when you make that big decision to start a website for your small business. If you decide that you want to go with a web design company to create your new website then why not give us a call at 123 2 Web. You will be surprised at how cost effective it is to get 123 2 Web to create your new small business website.


Neil Duncan
Managing Director
123 2 Web Pty Ltd
Web Design Sydney and the Gold Coast


Date posted: 2011-11-12 | posted by: 1232blog

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