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The importance of SEO

The importance of SEO

Any good web development company will tell you that SEO, or Search Engine Optimisation, is extremely important, but what are they actually talking about?

SEO is all about getting your site the best possible ranking on the key search engines like Google, Yahoo, Bing etc.

If you run a florist in Oatley and you set up a website then when someone does a search for florists in Oatley you want your website to appear as high as possible on the first page of results.

The problem is that the internet has such a vast amount of content in it that despite the fact that you are running a florist in Broken Hill, if you dont use SEO to get your site ranked properly you may end up on page 10 or 11.

At 123 2 WEB we take a structured and logical approach to SEO. We are not just about providing cheap website packages. We follow the guidelines from the big search engines and build our sites with SEO in mind from the moment we start planning the web design. Oatley florist's would consequently get a much better ranking with Google.

If you are not thinking about SEO from the time you start planning your website development then you will be disadvantaging yourself from the outset. Good web design needs to take account of SEO principles from day one.

Its also important to remember that SEO changes quite regularly, so the strategy that your web developer is using today may not be appropriate tomorrow.

123 2 WEB Great Web Design Sydney


Neil Duncan

Managing Director

123 2 WEB


Date posted: 2011-02-24 | posted by: 1232blog

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