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A website without SEO will do little to grow your business

A website without SEO will do little to grow your business

Hi, These days it is not just important to have a presence on the internet, it is also of paramount importance to have decent SEO (search engine optimisation) on your site.

If it's important to your business to get your site ranked as high as it possibly can be with Google, Yahoo, Bing, etc. you need to start planning your SEO from the moment you start thinking about your site - even before starting the website development process.

The first stage of planning your SEO is to thoroughly research all of the keywords that customers will use to track down the products and services you are offering. If you employ a decent web design company this should be their starting point. You should also research the number of searches that are taking place for each of these keywords per month.

Once you have determined the most suitable and most responsive keywords, your web designer needs to incorporate these into the design structure and make sure that the text on your website includes those keywords. This may seem pretty obvious to some but you would be surprised at how many sites out there don't actually tell you anything about their products on their home page. It makes sense to me that if you are trying to sell widgets then you talk a bit about them.

At the end of the day, web design without SEO is like putting a classified advert in a newspaper with no circulation.

Here at 123 2 WEB we incorporate SEO into all of our website design packages. Make sure that whoever you employ to build your website does the same or you may be short changing yourself.

123 2 WEB Website Design Packages Sydney and the Gold Coast

Neil Duncan
Managing Director
Oatley, Sydney, Australia

Date posted: 2011-03-09 | posted by: 1232blog

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