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Spend some time selecting the right keywords

Spend some time selecting the right keywords

Hi 123 2 Blog readers, If you are thinking about getting yourself a new website then one of the first things you should do before starting on the web design or web development is to decide on your keywords.

Keywords are the words that your target audience will be using when they do a search on Google, Yahoo, Bing etc.

A good starting point when trying to work out what keywords to go with is the Google Adwords keywords tool. This program will show you how many people are searching for various terms. It also gives you a split between local and international searches. The keywords tool also comes up suggestions for related searches so if you are searching for "Web Design Sydney" it may suggest "Website Design Sydney" or Website Development Sydney".

Be creative when you are looking for keywords. Here at 123 2 Web we thought it was pretty straightforward and that most of our customers would be searching for terms like "Web Design Oatley" or "Web Development Oatley". Interestingly though we also get people coming through to our site who have searched for "DIY websites" or "websites on a monthly basis".

The more time you spend upfront thinking about your keywords and selecting the most suitable ones the better chance you have of getting traffic to your site.

Remember though, once you have your keywords you need to ensure that your web designer is making good use of them in your site.


Neil Duncan
Managing Director
123 2 Web Pty Ltd
Web Design Oatley, Sydney and the Gold Coast

Date posted: 2011-04-21 | posted by: 1232blog

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